Why is spam bad?
Q. Why do we get soooo upset when we receive E-mail which was not requested?
There are several reasons:
- The free ride. E-mail spam is unique in that the receiver pays so much more for it than the sender
does. For example, AOL has said that they're receiving 1.8 million spams from
Cyber Promotions per day. Assuming that it takes the typical AOL user only 10
seconds to identify and discard a message, that's still $15,000 of connect
time per day spent discarding their spam, just on AOL. By contrast, the
spammer probably has a T1 line that costs him about $100/day. No other kind
of advertising costs the advertiser so little, and the recipient so much. The
closest analogy I can think of would be auto-dialing junk phone calls to
cellular users, and you can imagine how favorably that might be received.
- It's all garbage. The spam messages I've seen have almost without
exception advertised stuff that's worthless, deceptive, and partly or
entirely fraudulent. (I include the many MLMs in here, even though the
MLM-ers rarely understand why there's no such thing as a good MLM.) It's
spam software, funky miracle cures, vaguely described get rich quick
schemes, dial-a-porn, and so on downhill from there. It's all stuff
that's too cruddy to be worth advertising in any medium where they'd
actually have to pay the cost of the ads. Also, since the cost of
spamming is so low, there's no point in targeting your ads, when for the
same low price you can send the ads to everyone, increasing the noise
level the rest of us have to deal with.
- They're all crooks. Spam software invariably comes with a list of
names falsely claimed to be of people who've said they want to receive
ads, but actually culled at random from usenet or mailing lists. Spam
software often promises to run on a provider's system in a way designed to
hard for the provider to detect so they can't tell what the spammer is
doing. Spams invariably say they'll remove names on request, but I have
yet to hear of any that actually do. Indeed, someone I know registered a
newly created address on a "no spam" web page, and promptly started to
receive spam at that address. Spammers know that people don't want to
hear from them, and generally put fake return addresses on their messages
so that they don't have to bear the cost of receiving responses from
people to whom they've send messages. Whenever possible, they use
"disposable" trial ISP accounts so the ISP bears the cost of cleaning up
after them. I could go on, but you get the idea. It's hard to think of
another line of business where the general ethical level is so low.
Any one of these three would be enough to make me pretty unhappy about
getting junk e-mail. Put them together and it's intolerable.
Spammers do more than spam
John Levine / Trumansburg NY /
Primary Perpetrator of "The Internet for Dummies"
and Information Superhighwayman wanna-be